Introduction

Our client needed to increase retention, align associates to new core values and rectify a lapse in their previous years of service program. As such, we reintroduced service award pins and gifts, then created values point recognition that aligned with their values, all on one easy-to-use platform. But to really bring these to life, we created a program brand that tapped into associates’ passion for what they do: PlayUp, which recognized how associates regularly go above and beyond for pet parents and pets.

My Role

As the art director overseeing the PlayUp program, I developed the initial branding in 2019.

My Role

As the art director overseeing the Milestone program I developed the annual look and feel, oversaw the creation of all communications, and maintained a tight production timeline.

Keywords

Branding
Employee Engagement
Campaign

Dustin Davis Design

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