Yield to Nothing
Corteva | Phytogen | Brand Campaign
Introduction
I had the pleasure of designing a brand campaign for PhytoGen Cottonseed. They wanted to be bold and in your face, so we thought cotton balls exploding through concrete walls achieved that. We wanted to tout their strong emergence and show that when you need to break through, Phytogen is the seed for you.
My Role
As the creative director on this project, I developed the look and feel for the concept, presented the creative to the client, and designed the materials with my super talented AD Sarah.
My Role
As the art director overseeing the Milestone program I developed the annual look and feel, oversaw the creation of all communications, and maintained a tight production timeline.
Keywords
Branding
Campaign
Explosions
Dustin Davis Design
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