Bulldog Born

Continue the Legacy | Alumni Recruitment Program 

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Introduction

Drake University is a mid-size private university located in Des Moines, Iowa. They wanted help creating an alumni legacy program. Drake has an acceptance rate of around 65% — legacy students are four times more likely to be accepted. The theme of the program we developed is simple; being a Bulldog creates an unbreakable bond that lasts a lifetime, your children can share in that same great experience. Drake believes your chidren are the future and wants to invest in helping them grow. 

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My Role

As the associate creative director overseeing the Bulldog Born program, I developed the initial branding and designed the tactics in 2022. 

My Role

As the art director overseeing the Milestone program I developed the annual look and feel, oversaw the creation of all communications, and maintained a tight production timeline. 

Keywords

Branding
Alumni Relations
Campaign

Dustin Davis Design

© 2022 DDD

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