Continue the Legacy | Alumni Recruitment Program
Drake University is a midsize private university located in Des Moines, Iowa. They wanted help creating an alumni legacy program. Drake has an acceptance rate of around 65%—legacy students are four times more likely to be accepted. The theme of the program we developed is simple: being a bulldog creates an unbreakable bond that lasts a lifetime. Your children can share in that same great experience. Drake believes your children are the future and wants to invest in helping them grow.
As the associate creative director overseeing the Bulldog Born program, I developed the initial branding and designed the tactics in 2022.
As the art director overseeing the Milestone program I developed the annual look and feel, oversaw the creation of all communications, and maintained a tight production timeline.
Dustin Davis Design
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